From the subtleties of our branding to our Easter eggs —oh yeah, we have them :)—, everything started to become like creating art.
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Adapttech
After a year of many options and a lot of indecision, we have finally found the perfect name for our product.
Our house is small when compared with other huge incubators out there, but just like Shihan Demura once said: “A great dojo doesn’t need to be a big building. It has to be full with the right people."
Since the first day we started working on our company I was completely convinced that we were going to require some guidance for creating our business culture. I wasn't quite sure on how to do this, but then we decided to create a set of rules for the company —and most importantly, for ourselves.
Putting your team together is one of those critical things you need to get done when you are starting your company. After all, what do you do when you need to get things done and you are not the best person for the job? You hire someone smart. Smarter than you.
In May, we presented our new branding. A much needed change to reflect the evolution that our company went through this past few years, since it was founded. It was developed by our Lead Designer Diogo Lopes that here unveils the whole concept behind the idea.
1. We don't f*ck around
If you are thinking about doing something, you are already late
The due date is always yesterday
If everything seems under control, you're not going fast enough
2. Don't be an *sshole
Rules are for the obedience of fools and the guidance of wise men
No one wins alone, and every triumph is collective
If you f*cked it, unf*ck it
3. Simplicity is the ultimate sophistication
Aim for the third best: the second best comes too late and the best never arrives
If it's stupid, but it works, then it's not stupid
If it's not broken, don't fix it
4. We are what we repeatedly do. Excellence, therefore, is not an act, but a habit
Mission
To develop biomedical technologies to help people with physical limitations improve their quality of life
Vision
To become a worldwide reference in innovation, design and quality in the biomedical devices industry
Our Values
Integrity
Respect
Accountability
Availability
Determination
Dedication
Curious to know more about this topic? We have every part of this valuable Dojo Kun explained here.